Myls
How We Turned Everyday Travel into Real Rewards with Myls
Project Timeline
~4 months (not to scale)
Prologue
Why Should Navigation Just Be… Navigation?
Competitor analysis showed that while some apps attempted to reward users, their user experience was clunky, and the rewards felt random and unappealing. Users didn’t feel motivated to engage long-term because the incentives didn’t match their needs.
We saw an opportunity: What if simply using navigation could turn into real, meaningful rewards?
The Vision
Gamify Navigation Without Making It Gimmicky
We wanted to build a navigation app that felt rewarding, engaging, and intuitive—without forcing unnecessary complexity. The goal was simple:
Make earning rewards seamless—no extra steps, just drive and earn.
Let users choose their rewards—no random coupons, only offers they actually want.
Keep the app fun and engaging—without making it feel like a game that users would lose interest in.
With Myls, we designed a cheerful, gamified app where every mile traveled earns points (Myls) that can be redeemed for restaurant discounts, retail offers, and more.
Initial Concept
We started with a bright, playful purple and literal coin icons to emphasize vibrancy and gamification.
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Refining the Approach
While visually striking, the initial design felt overly loud, so we shifted toward a more subtle yet meaningful direction.
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Final Decision
We drew inspiration from topography patterns for a unique identity and chose green as the brand color, symbolizing progress and movement.
The Solution
A Fun, Rewarding Navigation Experience
We built Myls as a lightweight, engaging app that integrates rewards directly into everyday travel. The more users drive, the more Myls they collect—without disrupting their experience.
Key Features That Set Myls Apart:
With these features, Myls doesn’t just track miles—it turns them into something valuable.
The Solution
A Fun, Rewarding Navigation Experience
